Communication+issues


 * Here is where we can discuss communication issues:**

California Library Assn.: Lesley Farmer Catholic Library Assn.: Lesley Farmer CUE: Barbara Keenoy Cal. Reading Assn.: Cal. PTA:
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SIGN UP AS A LIAISON FOR YOUTH-SERVING GROUPS: Cal. Future Teachers of America: Cal. Honor Society:

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and a couple more CHOSEN LOGO: wiki logo and ; we'll also use icon image (coming)
 * Possible logos:**


 * Question for Foundation Board Members: There is an existing graphic for the California Campaign for Strong School Libraries. However, it includes only 2 of the 3 desired images: children and book but no technology. Should we consider replacing the CCfSSL graphic and having one image for both the Foundation and the CCfSSL? If so, we should consider having CSLA members provide input/feedback and a vote?
 * The campaign is separate, but crosses CSLA and CSFL. CSFL is separate from CSLA so it's the directors who would give input on the CSFL logo.

Policy: Stationery, __#|business cards__, branding in general -- see above question. [Note From Jackie: tax info should be on most all Foundation material. The __#|California School__ Library Foundation tax exempt number is 501 (C) (3) 20-1864241
 * Use of logos:**


 * __#|Phone__:** we should have a separate phone # extension from CSLA's main one.

http://stephenslighthouse.com/2012/12/02/the-science-of-persuasion/
 * Persuasion tips:**

internal wiki external wiki/URL connection with CSLA > Note from Rosemarie:We can post information and links on the CSLA website; Jackie and Rosemarie are webmasters. Where does strong school libraries campaign fit? Facebook LinkedIn Twitter Blog: Would the Foundation Board be interested in using my blog, Library Advocate [Advocate4Libraries.csla.net] PATCH.com - This is meant to be local. San Mateo Patch, Petaluma Patch, Los Angeles Patch, Long Beach Patch.com How could we make messages that would hit home with each local media?
 * Web presence and Social Media:**
 * The Foundation primarily focuses externally, while CSLA primarily focuses on members, membership development
 * The Foundation would have a special place at the annual conference. This could grow and evolve.
 * The one physical Foundation Board meeting is held during the annual conference.
 * The Foundation is a TAB on the CSLA.net website (actually 2 TABS, because Professional Development tab).
 * The California Campaign for Strong School Libraries is the school library advocacy (PR) effort, which includes promoting the State MSLS (library/digital literacy standards)
 * The Campaign falls under the CSLA umbrella, which includes online PD, Library Store, Awards, Remembrances
 * The Campaign messages, website, should be reviewed and consistently used.
 * MOST of the revenue is brought in by the Library Store (about $1,000/yr, depending on how much it is promoted), vendor donations especially for advocacy.
 * Chair of CCfSSL role is seeking vendor donations for specific PR/advocacy opportunities such as the bus ads or other public awareness ads.
 * CSLA Board voted in August to create a new campaign with Marie Slim as chair. There wasn't time to discuss it at the September Board Meeting, but her role within CSLA will be developed soon.RB
 * CSLF will need to follow the lead of CSLA on the new campaign. RB

stationery, business cards, brochures Library Store items Position statements
 * Products:**

> Marie Slim promoted the efforts of Patrick on CalibK12 and through social media. RB Pam.O. Responses to communication questions.
 * Questions:**
 * 1) Is it the FOUNDATION that should be inviting local press, PTA, Parents, teachers and school boards, Silicon Valley Foundation, etc to Conference?
 * 2) How did you get the artists to do the designs for CafePress? Patrick has __#|a network__ of publishers/authors/illustrators. He asked them and they delivered. (Patrick can better answer this)

_
 * 1) **Campaign**: I think there needs to be a discussion concerning the campaign. Jackie, Connie, Rosemarie, you three can best address this, but here is my understanding. The campaign grew out of the first round of cuts during the beginnings of the economic downturn. It was to be a PR campaign with high visibility on buses, taxis, perhaps movie theatres, etc. Money was donated to get started, artwork developed, and the realities of the expense for what could actually be done seemed too little too late. CSLA soon found itself in survival mode, and the campaign was placed on the back burner for the last year-and-a-half. The Campaign began in a period of high need for visibility of what a strong school library provides students in a world of high-stakes testing. Connie and Jackie ran with it, brought back great ideas, and did an amazing job. The Foundation was being brought back to life, and it was discussed that the campaign would be a "committee" "function" within the foundation, A decision was not made, as it was felt that once the foundation board was re-established that would be the foundations decision. It has been in limbo, there needs to be collaboration conversations, a task force of foundation/state to sort it out.
 * **Phone**: Ring Central can handle the foundation. There is no need to take on an additional expense. You would have a box number within our ring central account. WHAT IS OUR PHONE #? it is 888-6558480
 * 1) **Networking**: Internal wiki for business has worked very well for the State board. This is now NOT a private wiki (price $20 per month) but an invitation only, you need to be a member of wikispaces and this wiki to login and see all pages and edit. An external wiki would be nice for communication, linked to the csla.net website. But then someone has to keep it up and current. All mentioned social networking sites are viable. Either a blog or external wiki, it would be difficult to keep up both, and have many sites to maintain. Note from Rosemarie: The wiki provides more possibilities.
 * 2) **Question from above**: (1) Foundation inviting stakeholders to conference, discuss with Jane Lofton/Janice Gilmore-See. That has fallen under the conference purview prior to the foundation being re-established. (2) Patrick Nelson did an amazing job of approaching publishers/authors/illustrators and did an incredible job. Jackie ran with the illustrations and many of her own, and produced a product line. She can turn our foundation logo into a line of products in a heartbeat. The foundation board needs to have a committee that would share this load.

Conference booth or bag:


 * 1) Mini flyers (1/4 page) promoting Foundation. Possibly an overview on one side and backside on Tutorials, CCfSSL and eStore, Remembrance/Tribute Fund, Awards/Recognition
 * 2) Selection of mini bookmarks (these are colorful). We could offer a few free and refer to Foundation website for downloading them.
 * FREE BOOKMARKS FROM FOUNDATION. I've created mini bookmarks with the 20+ award-winning childrens illustrators images. I added the new jpegs (but cannot add pdfs) to the FOUNDATION portion of the website. PDF versions are preferred. Recommendations? A Foundation Dropbox account? The bookmarks are nice ways to attract people to the California Campaign for Strong School Libraries website, http://libraryCampaign.csla.net Other thoughts: Are there organizations that would be interested in having their students/clients copy/cut/deliver our bookmarks to elementary schools? For example, is there an organization the Foundation can collaborate with -- such as a group that provides work for special needs students or prisoners/youth authority where they would then also advocate for literacy and importance of strong school libraries?

Conference social media __#|promotion__: Let's plan to all use our personal networks to invite folk to the conference and stop by the Foundation booth. Possible Messages:
 * California School Library Foundation will be at the #CSLA conference on 11/16-19 at SJ Marriott. [URL]
 * Read about the California Campaign for Strong School Libraries [url], follow and learn more at the #CSLA conference on 11/16-19 at SJ Marriott.
 * California School Library Foundation Remembrance and Tributes fund has been introduced to #CSLA members for friends and families. [ [] ]
 * Are you and your students digital citizens? The California School Library Foundation offers teacher and teen tested tutorials . [ [] ]
 * Add other examples

CAMPAIGN WEBSITE and fundraising.
 * 1) The California Campaign for Strong School Libraries website needs to be reviewed, wording tightened (too long!), images of kids/libraries/books&technology/TLs added -- in other words, it is time for an overhaul and "fresh eyes" to look it over. Marie Slim won support for a fresh approach. RB The Foundation site would welcome more "followers". [Please review and make suggestions] For example, should CSLA, CSL Foundation (and others) be listed as sponsors?
 * 2) Should Foundation members encourage CSLA conference vendors to take actions to show support (sponsor a PR campaign or an award, order Library Store items - we could add their info to some products, advocate specifically for XYZ, position the Foundation, "follow", other)
 * 3) We need a new Press Release or announcement about the campaign (and how/why to join). What will it be?

FREE ONLINE TUTORIALS. Lesley will be looking at several of her students to update the tutorials (YES! What a win-win-win solution) and the Foundation then needs to really start promoting them again. Especially in time for Fall conference, CUE, and other key outreach opportunities. As each tutorial is updated, we can announce it.